Catalog 101

Tools you can use!

Over the years we have developed some tools that will help you create better catalogs. Our Great Catalog Checklist was designed to help make the final review a little more targeted and a little bit easier. The 10 Ways to be More Creative guide was designed to help get Designers and Copywriters out of a slump, and on the right track.

Need more Help?

Check out Catalog University. Back in 2012 CDS President, Sarah Fletcher, teamed up with Janie Downey to create an affordable resource to help catalogers find peer-to-peer learning and up to date information about direct marketing. They reached out to the top names in the industry, who agreed to be the Deans at Cat-U. Today there are classes in Creative, Marketing, Merchandising, E-commerce, Leadership & Finance and Operations and Fulfillment. Catalog University offers free live sessions at the Cat-U Pub as well as Book Clubs, Video Tours and more. It’s a great way to make connections, stay on top of new trends and most importantly, learn how to increase sales. At just $24.95/month, it’s an affordable alternative to expensive off-site classes. Visit today and find out why Catalog University is where smart catalogers go to learn!